Field notes on e-commerce.
Practical thinking on Shopify, WooCommerce, checkout, headless, and the realities of growing an online store.
- Jun 20267 min →
Shopify vs WordPress for e-commerce, the platform choice that defines your next two years
Two very different philosophies. One hosted and opinionated, one open-source and yours to shape. Which one fits, and which fits you, comes down to four questions.
- Mar 20268 min →
Shopify vs WooCommerce in 2026, the honest comparison
Both platforms are excellent. Neither is the right answer for every brand. After eleven years building on both, here's how we actually decide.
- Feb 20269 min →
The checkout conversion playbook for DTC brands
The checkout is the most expensive piece of UI in your store. Every percent of conversion lifted shows up directly in revenue. Here's our practical checklist.
- Jan 20266 min →
Headless commerce: when it's worth it, when it isn't
Headless gets more interest than it deserves. Here's a practical framework for when it pays off, and when you should stay on a themed platform.
- Nov 20253 min →
Organic SEO vs. Product Carousels: ways to win the 2026 e-commerce search strategy
In 2026, e-commerce has moved past the simple 'blue link' era. If you're still putting all your energy into hitting #1 organic, you might be winning a small skirmish while losing the campaign.